The Internet allows you to connect with loose diamond wholesalers and purchase diamonds online at more affordable prices than you can find in your local stores. You also will get a much larger selection than what is available in your local store.

It is important to realize that whenever you walk into a retail jewelry store, you are simply going to pay more, because the cost of overhead is high and retailers must cover those costs. In order to cover their costs and make a profit, they must mark up the price of the diamonds considerably. The same is true in the case of wholesalers who offer to ship to your local jeweler. It is unrealistic to imagine that the local jeweler is simply doing that wholesaler a "favor" to show you that diamond without compensation when he will not make the sale. The only way you can be sure of getting the best price is to purchase your diamond without any middlemen whatsoever.

When you buy directly from a A. Fishman & Son there are no middlemen whatsoever, so you can purchase a beautiful, high-quality diamond at a reasonable price.

And, unlike other on-line "retailers" (which we are not), we own our diamonds, put our own money into our inventory, and have a real stake in making sure that not only you spend your money wisely but that we have spent our money wisely to acquire diamonds that we can be passionate about. We are confident that you too will find them most desirable to own
and wear.

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