Diamond Buying Guide - The 4 C's

For most people, buying a diamond is a new experience, but that doesn't mean it should be overwhelming. Understanding a diamond's quality characteristics is straightforward and simple. A. Fishman & Son's diamond education is designed to answer all your questions. It explains a diamond's characteristics, how those characteristics influence appearance, and which are more important than others and which truly affect "value," which is what you should be looking for.

Our Diamond Education center is much more extensive than what you will find elsewhere because it comes from a perspective of a company that invests its own money in its diamonds and doesn't just rely on lists of diamonds to offer to you and which it doesn't own. When you invest your own money into your inventory you learn what you should be looking for in a diamond. Today more than 65 years of experience is "priceless!"

If you have any questions at all, please don't hesitate to call us at 212-869-0085.

Diamond Quality Education

Guides for every occasion

Engagement Rings
Diamond Tips
Caring for Your Jewelry
- Tips on Getting Her Ring Size
How to Build Your Fine Diamond
Jewelry Wardrobe
Diamond and Jewelry Appraisals
Branded Diamonds

Diamond Guide Videos

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Certification

Unbiased GIA diamond grading reports are offered with every A. Fishman & Son diamond.
Learn More About Diamond Certification >

What Makes a Diamond Pretty?

The A. Fishman & Son Cut Diamond

Ideal Cut Diamonds: What's it all about?

Two Identical Diamonds-But with Different Prices?

Beyond The 4 C's: What You Should Really Know Before You Buy a Diamond

Conflict Free Diamonds

Differences between Platinum and White Gold

Pitfalls of Internet Buying

Clarity Enhancement of Diamonds

Where is Our "Shopping Cart?"

Branded Diamonds: Are They Worth More?

Find the Perfect Diamond

Diamond and Jewelry Appraisals

Understanding GIA Cut Grades

How to Identify Fake Diamonds

Diamond Grading Guide

Our quality standards are the highest of all jewelers. A. Fishman & Son offers only the finest cut diamonds. Pre-selected for exceptional quality, the cut, color, and clarity of our loose diamonds are evaluated based on a standardized grading scale. Also, all of our diamonds are accompanied by a grading report from the GIA independent diamond grading lab with the most stringent grading scales of all labs.

A. Fishman & Son Standards
CUT	EXCELLENT VERY GOOD GOOD	FAIR POOR
CLARITY	F IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1	I2 I3
COLOR	D E F G H I J K L M	N O P Q R S T U V W X Y Z
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